New State Technologies
Declarative Integration & Automation Layer
A JSON-native platform that externalizes business logic into declarative configuration — enabling consistent, auditable, and automated behavior across integrated systems.
DIAL is a rules engine and integration platform built from the ground up on JSON. Instead of burying business logic inside compiled application code, database stored procedures, or vendor-specific scripts, DIAL lets you describe that logic declaratively — in structured, human-readable JSON documents called packs.
An engine reads those packs at runtime and executes the behavior they define. Change the configuration, change the behavior. No redeployment. No hidden side effects. No archaeology required.
Most enterprise systems accumulate business rules over years — scattered across stored procedures, conditional blocks, microservices, and tribal knowledge. When requirements change, every rule has to be hunted down and updated individually. Audits become painful. Bugs hide in the gaps between systems. Onboarding new team members takes months.
Declarative configuration inverts that model. Logic lives in one place, versioned alongside your data. Every decision is traceable back to a specific rule. Teams can see what the system does without reading source code.
Consistency
The same rule is applied the same way every time, across every integrated system.
Auditability
Every behavior is traceable to a declared rule. No hidden logic, no mystery results.
Maintainability
Update a rule in configuration and the change propagates without a code release.
Scalability
Add new products, workflows, or integrations by composing existing configuration blocks.
DIAL treats your entire system surface — rules, data access, workflows, and user interfaces — as configuration. Each layer is expressed as a JSON document and interpreted by the DIAL engine at runtime.
Rules & Logic
Business rules are declared in JSON — conditions, computations, and outcomes described plainly and evaluated consistently by the engine.
Data Access Layer
A declarative DAL describes what data to fetch, from which sources, and how to shape it — keeping data logic out of application code.
Workflows & Automation
Multi-step processes and integrations are modeled as declared workflows, making orchestration readable and auditable by design.
Pages & UI
Screen layouts and page behavior are described declaratively, so interfaces can change as configuration — without rebuilding the UI layer.
DIAL's first production packs target insurance policy administration (PAS) — one of the most rule-dense, regulation-sensitive environments in enterprise software. If a declarative engine can handle the full lifecycle of an insurance policy, it can handle most anything.
Insurance is where DIAL is proving itself. But the platform is deliberately domain-agnostic. The same engine, the same DAL, the same workflow and page interpreters apply wherever business logic needs to be externalized — lending, compliance, benefits administration, and beyond.
The goal is modern, configurable infrastructure for any industry that needs it.
New State Technologies is a founder-led software company building the next generation of declarative integration platforms. DIAL grew out of nearly three decades of hands-on experience with enterprise insurance systems — watching the same problems compound across every implementation: logic buried in code, brittle integrations, and systems that resist change.
The insight behind DIAL isn't new — declarative, configuration-driven rules engines have been proving the concept in enterprise software for decades. What is new is the execution: a JSON-native, AI-friendly architecture designed to scale the way modern software needs to.
We are early and deliberate. The POC is functional. The first insurance pack is in progress. We are building something that lasts.
Whether you are evaluating a rules engine for your platform, curious about the declarative approach, or just want to follow along as we build — we would love to hear from you.